一份给 3–20 人小公司的实操指引
真正的问题不是把 AI 学会,是没人帮公司把那扇门打开
找一个愿意跟步骤走的人,照着做就行
A hands-on guide for teams of 3–20
The real problem isn't learning AI — it's that no one opens the door for the company
Just need one person willing to follow the steps
很多小公司卡在 AI 门外,不是因为不想用,而是没有人的职责是帮公司把这道门打开。IT 管内网稳定,指标里没有"跑通 Claude";HR 管招人;老板关心结果,但不知道门槛在哪。这道门的钥匙,散落在网上一篇篇零碎教程里,没人把它穿成一根线。
大公司有信息化团队,这不是问题。但 3–20 人的小公司,这个角色不存在。
这份指引就是那根线:五步,把一个没用过海外 AI 的小团队,带到"飞书里能直接和 AI 对话"。每一步都讲清楚:怎么做、会卡在哪、要花多少钱。不需要你懂技术,找一个愿意照步骤走的人就行。
Many small companies stay locked out of AI not because they don't want it, but because no one's job is to open that door. IT keeps the intranet stable — "get Claude working" isn't in their KPIs. HR hires people. The boss cares about results but doesn't know where the barriers are. The keys to this door are scattered across fragmented tutorials, with no one stringing them into a single line.
Big companies have IT teams — not a problem for them. But for a 3–20 person company, this role doesn't exist.
This guide is that line: five steps to take a team that's never used overseas AI all the way to "chatting with AI right inside Feishu." Each step covers: how to do it, where you'll get stuck, what it costs. No tech background needed — just one person willing to follow along.
把 AI 机器人接进飞书群,团队日常直接用Bring the AI bot into your Feishu group for daily use
一套全团队共用的 AI(综合代理 或 应用平台)A shared AI for the whole team (standing agent or app platform)
团队主力 AI,按需开 Pro 或 TeamYour main AI — Pro or Team as needed
一个普通 Gmail 即可,不必买 WorkspaceA plain Gmail is enough — no Workspace needed
最隐蔽的卡点:公司现有 VPN 多半不行The hidden chokepoint: your existing VPN likely won't work
✅ 快速检查清单(先看一遍,再开干)✅ Quick checklist (skim first, then start)
☐ 开通团队 VPN(共用)
☐ 每位成员注册 Google 账号(Gmail 即可)
☐ 注册 Claude(用 Google 登录)
☐ 按需开 Claude Pro / Team
☐ 部署一套团队共用的 AI 代理
☐ 接入飞书,群里测试一条
☐ Set up a team VPN (shared)
☐ Each member registers a Google account (Gmail is fine)
☐ Sign up for Claude (log in with Google)
☐ Open Claude Pro / Team as needed
☐ Deploy one shared team AI agent
☐ Connect Feishu and test a message in the group
最隐蔽的卡点——公司现有的 VPN 多半打不开 GoogleThe most hidden chokepoint — your existing VPN probably can't open Google
中小企业访问海外 AI,主要有三条路。大多数团队选第一条(商用团队 VPN)就对了——稳定、有人兜底、不用懂技术。后两条是"有技术底子才考虑"的省钱/进阶选项。 Small companies have three routes to reach overseas AI. Most teams should pick the first (commercial team VPN) — stable, supported, no tech needed. The other two are money-saving/advanced options only if you have technical chops.
· NordLayer(原 NordVPN Teams):Lite 约 $8/人/月(年付)起,最低 5 人,带企业管理后台。
· ExpressVPN for Teams:约 $13/席/月起,年付与多席位有折扣(5–9 席约 25% off),线路多、简单。
折人民币约 ¥58–95/人/月;具体以官网下单为准,常有年付折扣。
· NordLayer (formerly NordVPN Teams): from ~$8/user/mo (annual), min 5 users, with an admin console.
· ExpressVPN for Teams: from ~$13/seat/mo, discounts for annual & volume (5–9 seats ~25% off), many servers, simple.
Roughly ¥58–95/user/mo; check the official site at checkout — annual discounts are common.
注意定位:Tailscale 是把你的设备组成一张私有网络的"组网工具",它本身不等于翻墙代理——要访问海外,得在一台海外机器上配好出口节点(exit node)才行。个人版 6 用户内永久免费,团队版约 $8/人/月。适合团队里有人懂网络、想省钱;纯小白不建议。 Positioning: Tailscale is a "mesh networking" tool that links your devices into a private network — it is not a proxy by itself. To reach overseas, you must configure an exit node on an overseas machine. Free for up to 6 users; team plan ~$8/user/mo. Good if someone knows networking and wants to save; not for pure beginners.
买一台海外 VPS(AWS Lightsail / Linode 约 $5/月含 1TB 流量;搬瓦工普通线路约 ¥360/年)自己搭,全团队共用、IP 独享,是这三条里最便宜的。
但对没技术的团队,三个真实代价:
· "便宜"有坑:普通线路晚高峰对国内访问质量不保证;要稳定得选 CN2 GIA 优化线路(搬瓦工约 ¥1224/年)——真要稳定,其实没比商用 VPN 便宜太多。
· 要有人长期管:买服务器、装代理软件、分发配置、节点 IP 被封了自己换,得有个懂技术的人。
· 合规自担:企业自建跨境通道,责任全在自己。
结论:团队里有技术、想省钱可以走这条;要省心、要稳定,还是选方案 A。
Rent an overseas VPS (AWS Lightsail / Linode ~$5/mo with 1TB; Bandwagon basic ~¥360/yr), run your own — shared by the whole team, dedicated IP, the cheapest of the three.
But three real costs for a non-technical team:
· "Cheap" has a catch: basic routes don't guarantee China access at peak hours; for stability you need a CN2 GIA route (Bandwagon ~¥1224/yr) — so real stability isn't much cheaper than a commercial VPN.
· Someone must maintain it: buy the server, install proxy software, distribute configs, swap IPs when blocked — you need a technical person.
· Compliance is on you: a company-run cross-border channel puts the responsibility entirely on you.
Bottom line: go this route if you have tech and want to save; for peace of mind and stability, pick Option A.
一个普通 Gmail 就够,不必买 WorkspaceA plain Gmail is enough — no Workspace needed
注册 Claude 只需要一个免费 Gmail,每位成员用自己的 Gmail 登录即可。除非你想用公司域名邮箱(@yourcompany.com)统一管理,才需要 Google Workspace(约 $6/人/月起),否则跳过。 Signing up for Claude only needs a free Gmail; each member logs in with their own. Only if you want unified company-domain emails (@yourcompany.com) do you need Google Workspace (~$6/user/mo). Otherwise, skip it.
团队主力 AI——按团队规模选 Pro 还是 TeamYour main AI — Pro or Team by team size
· 免费版:先试水够用,但多人/重度用很快触顶。
· Pro($20/月,年付约 $17/月):个人正式使用。
· Team(约 $20/席/月 年付,最低 5 席):5 人以上团队的更优解——和开多个 Pro 同价,但多了统一管理后台、SSO、集中计费、默认不拿你数据训练。
· Max($100/月起):重度个人用户。
建议:先全员免费版跑三天,确认值得了,5 人以上直接上 Team,不足 5 人开 1–2 个 Pro 共享。
· Free: fine to test, but multi-user/heavy use hits limits fast.
· Pro ($20/mo, ~$17/mo annual): serious individual use.
· Team (~$20/seat/mo annual, min 5 seats): the better choice for 5+ teams — same price as multiple Pros but adds an admin console, SSO, central billing, and no training on your data by default.
· Max (from $100/mo): heavy individual users.
Tip: run free for everyone for 3 days; if it's worth it, go Team for 5+, or share 1–2 Pros for fewer.
一套全团队共用的 AI,不必每人各自折腾One shared AI for the whole team — no per-person fiddling
OpenClaw、Hermes 是同一品类的两个开源代表(常驻、跨平台、定时自主、连飞书),挑顺手的用即可。两条现实部署路径: OpenClaw and Hermes are two open-source representatives of the same category (standing, cross-platform, scheduled, Feishu-connected). Pick whichever fits. Two realistic deployment paths:
腾讯云轻量服务器(Lighthouse)官方上架了 OpenClaw / Hermes 应用镜像,省去自己装环境。但别被"一键部署"宣传误导,实际是三步、要付两份钱:① 买一台 Lighthouse 服务器(内置镜像)② 单独买模型额度(它家 Token Plan 包月)③ 照官方"保姆级教程"配飞书机器人。小白跟着教程能做,但不是点两下就好。 Tencent Cloud Lighthouse officially offers OpenClaw / Hermes app images, sparing you the environment setup. But don't be misled by "one-click" — it's really three steps and two bills: ① buy a Lighthouse server (image built in) ② separately buy model credits (their Token Plan) ③ follow the official step-by-step guide to wire up the Feishu bot. A beginner can do it with the guide, but it's not two clicks.
让团队里会一点技术的人、或让 Claude Code 帮忙,在一台便宜 VPS($5/月级)上用官方一行命令跑 Docker。可控、便宜、不被服务商加价。OpenClaw 走 npm/Docker,Hermes 有官方 install 脚本。 Have a slightly technical person (or Claude Code) run Docker on a cheap VPS (~$5/mo) with the official one-line command. Controllable, cheap, no vendor markup. OpenClaw uses npm/Docker; Hermes ships an official install script.
只想要"团队共用一个稳定机器人/知识库/工作流",这两个比综合代理更省心、更适合小企业,而且国内可用、不用翻墙:
· 扣子 Coze 开源版(Apache 2.0,可商用):原生一键发布到飞书/微信,可视化搭工作流是国内标杆,最贴合小白团队。
· Dify 自部署:docker-compose 一条命令拉起,生态成熟、二开简单。注意 license 禁止改 logo / 对外做多租户商用——自用没问题。
两者数据都留在自己服务器,合规友好。
If you just want "a stable shared bot / knowledge base / workflow," these two are easier and better-suited for small companies than a standing agent, and they're usable in China without a VPN:
· Coze open-source (Apache 2.0, commercial-OK): native one-click publish to Feishu/WeChat; its visual workflow builder is the domestic benchmark — best fit for beginner teams.
· Dify self-hosted: one docker-compose command, mature ecosystem, easy to extend. Note its license forbids changing the logo / multi-tenant commercial resale — fine for internal use.
Both keep data on your own server — compliance-friendly.
不论走 A 还是 B,最后都落到第五步——接进飞书,让团队在群里直接用。 Whether A or B, it all leads to Step 5 — connect Feishu so the team uses it right in the group.
把 AI 接进飞书群,团队日常直接用Bring AI into your Feishu group for daily use
| 项目Item | 月费用(约)Monthly (approx) | 说明Note |
|---|---|---|
| 团队 VPNTeam VPN | ¥300–470(5人) | NordLayer/ExpressVPN,按席位NordLayer/ExpressVPN, per seat |
| Claude | ¥720(Team×5) 或 ¥290(Pro×2 共享) or Pro×2 | 5人以上建议 TeamTeam for 5+ |
| Google 账号Google account | ¥0 | 普通 Gmail 免费Free Gmail |
| 团队 AI 代理Team AI agent | ¥0–250 | Coze/Dify 自部署仅服务器费;综合代理另含模型额度Coze/Dify: server only; standing agent adds model credits |
| 合计Total | 约 ¥600–1400/月~¥600–1400/mo | 按选型不同浮动Varies by choices |
🍊 想先给自己搭一套 AI 工作流?🍊 Want to build an AI workflow for yourself first?
这份是给团队的。如果你想从个人开始,沿着「问答 → 协作 → 委托」三态把 AI 变成你的全天候搭档,看姐妹篇——
《AI 协作橙皮书》个人版 →
This one's for teams. To start as an individual and turn AI into your 24/7 partner through the three modes (Ask → Co-create → Delegate), see the companion —
The Orange Book (personal edition) →